Static forms miss the story. Follow-ups find it.
When someone says “I’m dissatisfied,” a static form moves on. Formit asks why. AI-powered follow-ups turn each response into a conversation that surfaces the insight behind the answer.
How it works
Four steps from answer to insight
AI follow-ups happen in real-time as respondents fill out the form. No post-processing, no manual intervention.
Respondent answers a question
A normal form question is presented. The respondent selects an option or types their answer.
AI analyzes the response
The system sends the answer context to the AI endpoint (POST /ai/generate-followup/public). The model evaluates whether a follow-up would add value.
Contextual follow-up appears
If the AI determines a follow-up is valuable, it generates a question tailored to the specific answer. Negative feedback gets clarification; positive gets specifics.
Depth limits are respected
The form creator configures maximum follow-up depth per trigger question. Once the limit is reached, the form moves to the next regular question.
Creator controls
You decide where AI goes deeper
AI follow-ups are a tool, not an autopilot. Configure exactly which questions trigger them and how far they go.
Per-question toggle
Enable or disable AI follow-ups on each question independently. Not every question needs deeper probing.
Max follow-up depth
Set how many follow-up questions can chain from a single trigger. Prevent survey fatigue while still gathering depth.
Public & authenticated contexts
Follow-ups work for both anonymous public form links and authenticated respondents. The API adapts context accordingly.