Use case
Learn who signed up while they still care
Ask activation questions early, segment users, and dig into blockers with AI — before they go silent.
Why it works
Week-one users have fresh context. Formit captures it without a long onboarding questionnaire.
How to run it in Formit
Step 1
Generate an activation survey
Role, goal, company size, and first-value blockers — drafted from a prompt.
Step 2
Trigger in-product
Popup after first login or embed in a setup checklist.
Step 3
Follow up on friction
When someone says “setup was hard,” AI asks which step failed.
Practical tips
- Keep it under two minutes
- Use answers to personalize the product tour
- Re-survey after major onboarding redesigns