Use case
Exit interviews that don’t feel like paperwork
Catch cancelers with a short form and AI probes that separate price, product gaps, and switching costs.
Why it works
Most cancel flows stop at a dropdown. Formit turns “other” into something your roadmap can use.
How to run it in Formit
Step 1
Place the form in cancel flow
Link or embed right before confirmation — when motivation to answer is highest.
Step 2
Structure the first questions
Primary reason, competitor, and one open field.
Step 3
Let AI dig once
A single clarifying follow-up often beats three static questions.
Practical tips
- Offer a save offer only after you understand the reason
- Tag responses for product vs. sales vs. support
- Share anonymized themes with leadership monthly