Use case
Qualify leads without the 14-field bounce
Generate short, branded lead forms and use AI follow-ups to qualify intent when answers are thin.
Why it works
Long forms kill conversion. Short forms kill qualification. Formit splits the difference with adaptive depth.
How to run it in Formit
Step 1
Generate from your offer
Prompt Formit with the product, audience, and must-have fields. Edit the draft in the builder.
Step 2
Keep the first screen short
Name, email, and one intent question. Let follow-ups ask for budget, timeline, or use case only when needed.
Step 3
Publish on high-intent pages
Embed inline on landing pages or trigger a popup after scroll engagement.
Practical tips
- Use logic to skip irrelevant questions by segment
- Cap AI follow-ups so prospects never feel interrogated
- Pipe responses to your CRM via webhook or export