Universal form

What is Universal form?

Universal is Formit’s default form type. Use it whenever you need a flexible questionnaire, intake flow, or data-collection form without match outcomes or knowledge scoring. Mix any blocks from the Add Block catalog, add logic and multiple endings if needed, then publish and share a link or embed.

How it works

1. Create a form in your workspace and leave the form mode on Universal (the default).
2. Add fields from the Add Block catalog - text, choice, contact, media, and special blocks as needed.
3. Optionally configure conditional logic, multiple endings, themes, and AI follow-ups.
4. Publish a version, then share the public link, org subdomain, or embed on your site.
5. Review submissions in Results and track views, starts, and completes in Analytics.

Key capabilities

• Any field mix

  Use the full Add Block catalog without switching into quiz mode. Universal supports input, choice, structure, and special blocks side by side.

• Logic and endings

  Show, skip, or jump questions with cycle-safe conditional logic. Route respondents to different endings when your flow needs multiple outcomes.

• Share and integrate

  Works with Contacts sync (when enabled), public links, embeds, hidden/URL parameters, and workspace integrations.

Benefits

• Fastest path from blank form to published live form - no quiz configuration required.
• One mode covers most marketing, ops, and product intake use cases.
• Compatible with branding, logic, embeds, and versioned publish.

Use cases

• General lead and demo request forms
• Job or program applications
• Internal request and intake workflows
• Content gated by a short signup form

Example workflow

A product team creates a Universal form titled “Feature request.” They add Contact Info, a Short Text for the idea title, Long Text for details, and a Multiple Choice priority field. They enable Contacts sync, publish a version, and embed the form inline on the docs site. Submissions appear in Results bound to that published version.

Tips and best practices

• Start Universal unless you specifically need match outcomes or scored correct answers.
• Group related questions and use Statement blocks for context on longer forms.
• Publish after previewing on mobile - Universal forms often ship as embeds on marketing pages.

Limitations and plan notes

• Universal does not score correct answers; use Knowledge quiz for graded assessments.
• Ending-based personality matching belongs on Match quiz mode, not Universal alone.
• Some add-ons (Contacts sync, Payment, CSV export) remain plan-gated regardless of form type.

Frequently asked questions

Is Universal the default when I create a form?

Yes. New forms start in Universal mode so you can mix any fields without enabling quiz scoring or match outcomes.

Can a Universal form still use logic and multiple endings?

Yes. Conditional logic and multiple endings are available on Universal forms. You do not need Match or Knowledge quiz mode for branching alone.

When should I switch away from Universal?

Switch to Match quiz when answers should map to different ending outcomes, or to Knowledge quiz when you need scored correct answers. Keep Universal for general data collection.

Does Universal work with embeds and Contacts?

Yes. After you publish, you can share public links or embeds. Contacts sync works when the form includes an email (or Contact Info with email) and your plan allows it.