Industry
Ship product learning loops, not another survey tool
Onboarding surveys, NPS, churn interviews, and feature feedback — generated by AI, deepened by follow-ups, published in your product or email.
Why teams choose Formit
SaaS teams already have analytics. What they lack is structured qualitative signal at the moment users struggle or succeed.
Activation & onboarding
Ask new users why they signed up and what blocked first value — with AI follow-ups on vague answers.
NPS with diagnosis
Score promoters and detractors, then automatically dig into the “why” behind low scores.
Feature chase
Target people who used a new feature and learn what stuck, what confused, and what to ship next.
Typical Formit stack
Start with these building blocks.
- AI form generation for trial conversion and PMF surveys
- AI follow-ups capped to 1–2 clarifying questions
- Embed or popup inside the app after key events
- Analytics on completion and field drop-off